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MTK & Viestimedia

Case MTK & VIESTIMEDIA – Strategic Objectives

The Central Union of Agricultural Producers and Forest Owners (MTK) is an advocacy organization representing farmers, forest owners, and rural entrepreneurs in Finland. Viestimedia is Finland’s leading media company serving the agriculture, forestry, and rural business sectors.

The aim of the collaboration was to strengthen the ability of MTK’s and Viestimedia’s managers to set strategic, action-oriented objectives. Through the dialogical training process, the goal was to turn the strategy into everyday action by building shared understanding and aligning objectives.

During the collaboration, two dialogue workshops were organized for managers, who also took an active role in facilitating strategy discussions within their own teams.

The dialogue tools brought clarity, alignment, and meaning to our discussions. The strategy didn’t remain on paper. It became a shared guide and the foundation of our shared objectives.
Anu Karppinen, HRD, MTK

Outcomes

  • Managers gained a clearer understanding of their role as key drivers in translating strategy into concrete action at both the team and individual levels.
  • SMART objectives became a shared language, strengthening the understanding of what makes an effective objective.
  • The dialogue tools kept discussions focused on the most relevant topics and ensured that the strategy remained at the center of the conversations.